Over the past several years, we have transformed Fortune Brands and built an exceptional company for the future. Now, we are unveiling the FBIN Blueprint, which more clearly reflects who Fortune Brands Innovations is, what we want to do, and how we want to do it.
Our Blueprint starts with our new company Purpose, which is: We Elevate Every Life by Transforming Spaces into Havens.
Our Purpose is an ambitious and stretching articulation of the impact we want to create for our customers, and for the world.
Our Strategic Drivers – Brands that Create Impact; Partner that Sets the Pace; Ecosystems that Change the Game; and Fuel that Powers our Purpose – help to clarify and prioritize our work toward areas of the greatest growth.
Finally, by exemplifying the Behaviors in our Blueprint, Think Big, Learn Fast; Work It Together; and Make the Hard Call, our teams will be pushed to work differently to unlock a step-change in growth that will help us reach our ambitions.
Company leaders developed this Blueprint in a carefully crafted creation and rollout process, which involved listening to candid feedback from associates who shared their views on FBIN’s strengths, areas for improvement, and ideas for moving forward. We invited over 100 of our top leaders to an on-site session – pictured below – where we discussed, clarified and aligned around the elements of the Blueprint.
The FBIN Blueprint is an important step in our journey where we continue to align under one strategy to enact the most positive impacts possible for our business, our communities and the planet.
