Water
Designing for the Future of Water
At the core of our Water segment is Moen, a trusted leader bringing thoughtful innovation and everyday reliability to kitchens and baths designed for real life. For decades, homeowners and professionals have relied on Moen for products that combine style, performance, and intuitive design—from faucets and sinks to shower systems, bath accessories, and whole-home solutions.
Extending beyond the kitchen and bath, the Moen Flo System represents our leadership in connected water. It proactively monitors a home’s water usage to help detect and stop leaks before they become costly issues for homeowners and insurers—giving homeowners greater visibility, control, and confidence.
Complementing Moen’s scale and innovation, our House of Rohl portfolio brings together a curated family of luxury brands defined by craftsmanship, authenticity, and distinctive design voices. The House of Rohl portfolio lets homeowners express their originality with products grounded in heritage and artistry — creating spaces that feel layered, personal, and rich with character.
Our Water segment also includes premium digital showering solutions from Aqualisa and advanced water filtration systems from SpringWell, expanding our ability to meet demand for smart, connected, and wellness-oriented living.
Across the portfolio—from artisanal craftsmanship to intelligent solutions—our water offerings are designed to elevate everyday experiences while shaping the future of the home.
Water Tailwinds
Attractive Long-term Growth Opportunities
Across our business, we believe we can leverage strong secular trends that can help us to drive incremental, accelerated growth. These areas of heightened opportunity are: connected products, luxury, material conversion, outdoor living, safety and wellness, and sustainability. Learn more about how our Water segment is positioned to benefit from strong secular tailwinds.
Connected Products
We are advancing whole‑home water protection through the Moen Flo System, empowering homeowners with greater control and helping reduce water waste and damage.
Luxury
Luxury consumers and designers who value exceptional craftsmanship and authenticity seek out our House of Rohl curated portfolio.
Water Safety & Wellness
Water filtration systems from Moen and SpringWell help to reduce contaminants in the home’s water for a better water experience.
Sustainability
We are innovating products to help consumers save water and to use recycled ocean plastic, supporting Mission Moen conservation goals.
Examples of Impact
Must be a Moen
In spring of 2026, Moen launched its new brand platform, “Must be a Moen,” a major brand investment across multiple channels to reinvigorate the brand and reach end consumers, trade professionals and B2B partners.
Luxury
We consolidated the brand strength of our luxury water and hardware products with a unified go-to-market strategy under one umbrella brand: House of Rohl. Now we own the room with our curated, luxury kitchen and bath products from Rohl, Riobel, Perrin & Rowe, Victoria + Albert, Shaws, Emtek and Schaub.