Fortune Brands Innovations, Inc., an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives, today announced it has acquired SpringWell Water Filtration Systems (“SpringWell”). SpringWell provides residential whole-home water filtration and water softening solutions via direct-to-consumer channels. Its portfolio of point-of-entry and point-of-use products, including Do-It-Yourself installations, are sold under the SpringWell brand.
The addition of SpringWell paves the way for Fortune Brands to invest and capture opportunities in the approximately $4 billion water filtration and water quality U.S. residential market. SpringWell increases FBIN’s strategic exposure to recurring revenue streams, and SpringWell’s digital and direct marketing expertise augments Fortune Brands’ established digital capabilities.
“This acquisition opens opportunities for Fortune Brands to cross-sell our complementary water management products and positions Fortune Brands to continue to strategically expand our whole home water ecosystem enabled by smart, connected products,” said Fortune Brands Chief Executive Officer Nicholas Fink.
